Best Buy launched a new live tracking feature for large deliveries like TVs and appliances, using AI to provide real-time updates. Customers receive a four-hour delivery window on the day of their delivery with a link to track the driver’s location and estimated arrival time on a map.
With this feature, customers no longer need to wait all day for a large or expensive package to arrive. “Our new live delivery tracking experience eliminates the frustration many of us have felt when we are given time to wait at home for an appointment or larger delivery to arrive “, Brian Tilzer, chief digital, analytics, and chief technology officer at Best Buy, said in a statement published in the company announcement. “We know that our customers’ time is extremely valuable and we are proud to bring a level of convenience to technology delivery and installation that no one currently offers. »
The launch reflects Best Buy’s shift toward leveraging technology to enhance the customer experience, in line with its new focus on technology discovery and personalized engagement. Meanwhile, Best Buy is revamping its app with features like personalized home pages and video shopping experiences. The company is also investing in AI technology and expanding its workforce to better support and engage with customers.
Depending on the delivery company Go to peopleIntegrating real-time delivery tracking into a company’s e-commerce logistics can significantly improve transparency throughout the delivery process. “With the ability to track their packages in real time, customers gain valuable insights into the journey of their orders from shipping to doorstep,” the company noted. “This increased transparency promotes trust and assurance, leading to greater consumer satisfaction. »
This delivery method also helps create a positive post-purchase customer experience. By a Sales force study, “80% of customers say that the experience a company offers is as important as its products and services. » The study also found that 88% of customers are more likely to make repeat purchases when they receive excellent customer service.
Additionally, real-time tracking can help alleviate impatience and give the impression of faster delivery to consumers through their ability to track their own packages.
Similar to Best Buy, when a package is delivered with an Amazon vehicle, the retailer allows customers to track their packages in real time using Amazon Card Tracking. However, other carriers do not offer the same functionality. So when UPS, FedEx or USPS delivers Amazon Plansclients cannot use Map Tracking.
While there appear to be many benefits to offering live tracking, the biggest barrier for retailers would most likely be the cost of adding the service.
However, perhaps a better mindset would be to view this as “an investment, not a cost,” according to Tive. Imagine a logistics company with real-time visibility into the location of every shipment. Although the investment required is not always inexpensive, it is a transformative approach that delivers long-term results. By using real-time tracking and monitoring, retailers can reduce costs, improve efficiency and maintain customer satisfaction.