DENVER, CO, Dec. 25, 2025 (GLOBE NEWSWIRE) — As AI-powered search platforms increasingly shape how patients, providers and healthcare decision-makers discover medical information and services, healthcare organizations are turning to RankOS™a proprietary AI visibility operating system developed by NEWMEDIA.COM, to ensure their brands are recognized, cited and trusted in AI-generated search results.
After several years of internal development and active deployment to customers, RankOS™ was designed to address a growing gap between traditional SEO performance and AI visibility, particularly in regulated industries like healthcare, where AI systems enforce higher standards for credibility and source verification.
“Healthcare is one of the most conservative categories in AI research” said Steve Morris, Founder and CEO of NEWMEDIA.COM. “AI platforms are extremely selective about the organizations they list. Ranking well on Google is no longer enough. Healthcare brands must demonstrate verified authority, consistent credentials, and trusted third-party validation. RankOS™ was designed specifically to measure and strengthen these signals.”
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Why healthcare is a critical category for AI visibility
Healthcare-related queries are among the most reviewed by AI systems due to regulatory requirements, patient safety concerns, and the potential impact of misinformation. According to a recent RankOS™ analysis of the healthcare industry, less than 20% of healthcare facilities assessed were included in AI-generated search responseseven though many of them feature prominently in traditional search results.
Additional results from RankOS™ healthcare audits include:
- Healthcare brands with authoritative third-party citations were more than 3 times more likely to be referenced by AI systems than organizations that rely primarily on owned content.
- More than 65% of healthcare websites lacked comprehensive structured data identify suppliers, specialties, locations and credentials in formats that AI systems could reliably analyze.
- Entity ambiguity remains a major exclusion factorespecially for multi-site practices and healthcare networks with inconsistent name and profile data.
- AI systems have strongly favored organizations with verified expertise signalsincluding clinical qualifications, affiliations and reliable media references.
These gaps significantly limit the visibility of AI, even for established healthcare providers.
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How RankOS™ Improves AI Visibility for Healthcare Organizations
RankOS™ provides healthcare organizations with a structured, compliance-minded approach to AI Engine Optimization (AEO) by aligning SEO, PR and entity data into a unified visibility framework.
The platform assesses and reinforces:
- Authority of the entity: clarity and consistency of organization and supplier identity
- Strength of citations: presence with reliable medical, media and institutional sources
- Trust signals: diplomas, specialties and regulatory compliance indicators
- AI Answer Sharing: frequency and context of inclusion in AI-generated responses
By focusing on these factors, RankOS™ helps healthcare organizations improve AI visibility while respecting regulatory and ethical boundaries.
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A shift in healthcare discovery
As AI platforms increasingly serve as the first point of reference for healthcare-related questions, organizations face increasing pressure to adapt their digital strategies.
“AI is quickly becoming a guardian of trust in healthcare discovery” Morris added. “Organizations that are missing out on AI-generated answers risk losing visibility at the precise moment when patients and partners are seeking advice. RankOS™ gives healthcare brands a way to understand and respond to this shift with real data.”
NEWMEDIA.COM plans to release additional industry-specific RankOS™ benchmarks throughout 2026.
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About NEWMEDIA.COM
Founded in 1996NEWMEDIA.COM is a nationally recognized digital agency specializing in performance-driven strategy, design, development and marketing for growth-oriented brands. With nearly three decades of experience, the agency has partnered with startups, mid-sized companies, and enterprises in industries including technology, healthcare, financial services, manufacturing, and professional services.
NEWMEDIA.COM is known for its integrated approach to digital growth by combining branding strategy, user experience design, advanced web development, SEO, paid media and AI-driven viewability optimization through its proprietary approach. RankOS™ Platform. The agency’s work has been recognized by leading industry organizations and has helped drive measurable revenue growth for clients nationwide.
Headquartered in the United States, with offices in Denver, Chicago and New Yorkand a team spread across the country, NEWMEDIA.COM operates as a long-term growth partner focused on sustainable results, technical excellence and data-driven decision-making.