The Metal Forming division of the Austrian steel and technology group Voestalpine has won the largest project in its history. This record order for automated high-bay warehouse systems comes as the company navigates a challenging European steel landscape, highlighting a strategic shift towards specialist, high-value engineering solutions.
Voestalpine confirmed on Thursday that it has won a major contract to build a new logistics center in Istanbul, Turkey, for a leading logistics service provider. The facility will be dedicated to handling sporting goods.
Key project specifications:
* Contract value: Around 41 million euros
* Dimensions: The structure will measure nearly 40 meters high, spanning 222 meters in length and 86 meters in width.
* Technology: Designed as a high-performance hybrid center, it will combine a classic high-bay warehouse with an automated small parts storage system (Miniload).
In company communication, CEO Herbert Eibensteiner emphasized that technological competence was the decisive factor in winning the tender. The project is expected to be completed by April 2027.
This Turkish contract follows other recent international successes for the division, including the recent completion of two 45 meter high warehouses for retailer JYSK in the Netherlands and the ongoing construction of a fully automated pallet racking system in the UK.
Strategic importance beyond basic steel
Although an order of 41 million euros seems modest compared to the Voestalpine Group’s total turnover of 15.7 billion euros (financial year 2024/25), it carries significant weight for the metal forming division.
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The division’s recent financial performance provides context:
* Income: 3.1 billion euros
* EBITDA: 169.3 million euros
This project highlights the division’s evolution into a provider of complex infrastructure solutions, going beyond traditional bulk steel operations. It strengthens the division’s visibility in the project sector with secure revenues until 2027.
The timing is remarkable. The European steel sector is facing pressure from the Carbon Border Adjustment Mechanism (CBAM) and the exhaustion of import quotas. While competitors like Thyssenkrupp negotiate job cuts and divestments, Voestalpine is demonstrating operational stability by winning new projects.
Additionally, recent market research identifies Voestalpine as a key player in the global electrical steel market. Analysts predict that this segment could reach nearly $70 billion by 2032, positioning the company favorably in future areas such as electromobility and energy applications, in addition to logistics infrastructure.
Share project performance and perspectives
Voestalpine shares have increased by 4.82% since the start of 2026. On Thursday, the stock closed at €39.60 in Vienna, showing a slight daily and weekly decline of around 0.75%. From a chart perspective, the €39.00 to €39.50 range is currently acting as a consolidation zone following previous gains.
The new Turkish order, coupled with the continued expansion of the company’s site in Kentucky, USA, strengthens the Metal Forming division’s medium-term revenue base. The crucial factor for earnings contribution will be how the margins of these large-scale projects evolve as they progress towards their planned completion in 2027, given that long-term revenue streams are already clearly defined.
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