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Home»AI Applications & Case Studies»AI-native financial transformation at Lucid: PwC
AI Applications & Case Studies

AI-native financial transformation at Lucid: PwC

January 26, 2026002 Mins Read
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What triggered the need for change?

“Challenging conventions is at the heart of Lucid. As we prepared for the next phase of growth, finance needed to evolve from reporting results to shaping them. Working with PwC, we saw how AI could help us connect data, automate work, and improve the speed of our forecasting and planning cycles, strengthening our finance department’s role as the foundation of business intelligence and enabling faster, more informed decisions overall of the company.”

What solution did the teams find by working together?

“Together with PwC and AWS, Lucid is transforming its cloud environment into an innovation platform. PwC brought applied AI knowledge (ML models, agent operating system and deep financial transformation experience), while AWS ensured scalability and security. With operational data from Lucid, the PwC team quickly created forecasting tools to reduce manual efforts from weeks to less than a minute and make scenario planning even more fast.

This momentum enabled Lucid to scale 14 AI use cases in 10 weeks, automating forecasting, reconciliation, analysis, and monitoring workflows, while allowing teams to focus on strategic analysis, risk assessment, and more.

Where has technological innovation met human ingenuity?

“Lucid’s vision is clear: use AI to amplify human decision-making. Cross-functional AI modules combine Lucid’s specialists with PwC’s AI, finance and industry specialists. Together, we have built intelligent agents that can accelerate insight while preserving human judgment, such as the ability to refine hypotheses based on changing market conditions. It is machine intelligence and human ingenuity working together to truly move the business forward.”

What was the real impact of a different approach to things?

“This is the starting point for a broader transformation. What we’ve built in finance is influencing procurement and operations as they explore new AI solutions. PwC also helped our team develop an AI-powered executive concierge. The new agent surfaces insights and predicts trends to help make faster, more confident executive decisions, including visibility into more than $1 billion in capital investments.

Just as autonomous driving capabilities can evolve from Level 1 to Level 4 with ever-improving technology, our forecasting capabilities will improve over time as models learn more scenarios and business conditions. This journey is about building intelligence, not replacing people, and preparing our teams to work with AI to power Lucid’s next era of innovation.

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