Creates a new end-to-end, advice-driven, AI-powered model
for four main functions
BENGALURU, India | EAST BRUNSWICK, NJ – January 29, 2026: Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading AI-enabled technology and consulting services company, today announced the launch of a new operating model to serve enterprise functions, combining consulting, AI and business transformation services. The new advisory-driven, AI-powered operating model provides end-to-end accountability across four core functional areas: People and change; Supply Chain and Operations; Financial transformation; and Sales, Marketing and Customer Experience (CX).
This new model will enable Wipro to uniquely connect board strategy to large-scale operations, transforming innovation into a continuous, closed-loop system, and position Wipro as a leading partner to continually reimagine, design, execute and transform core business functions.
“Businesses today are struggling to modernize operations amid outdated models and stalled transformation efforts, with AI hype not translating into results and journeys from consulting to execution remaining fragmented and slow,” said Amit Kumar, Managing Partner and Global Head of Consulting, Wipro Limited. “By combining our functional consulting expertise with our business process services, we provide our clients with an end-to-end business transformation strategy that is persona-driven and rooted in functional context. This holistic journey from strategy to execution enables clients to realize measurable value faster and drive real impact from AI initiatives.”
Wipro’s new integrated model redefines the traditional service model, with consulting as the upstream transformation engine. By leveraging the Wipro Intelligence™ suite of AI-enabled solutions and platforms across the customer engagement journey from solution to delivery, the model will ensure that AI is applied systematically, not in fragmented pilot projects, and directly aligned with business outcomes.
At the start of the customer journey, Wipro Consulting will play an instrumental role in shaping the customers’ transformation journey, working with CXOs to define the AI strategy, future operating model and outcomes-based transformation.
At the solution stage, Wipro Consulting teams will develop human-centric, AI-powered operational model designs, along with process re-engineering and scenario modeling to ensure solutions are developed for execution, not just design.
Leveraging the Wipro Intelligence™ suite of AI-driven solutions, platforms and transformative solutions, Wipro BPS teams will then deliver AI-driven intelligent automation, predictive insights and continuous optimization across business operations. With these AI-powered operating models that continually learn and improve, clients will be able to achieve faster net impact, better savings, and sustainable, scalable results.
“Reinventing business processes in the AI era is at the heart of our clients’ business transformation strategy,” said Jasjit Singh Kang, Managing Partner and Global Head of Business Process Services, Wipro Limit. “AI-integrated operations, supported by deeply contextual solutions, are the future of the intelligence-driven enterprise. This new integrated model will help us meet our customers’ demands to build AI solutions designed around personality-based, function-specific processes so they can drive measurable results and real bottom-line impact.”