By Walid NajamCEO NEO Innovations, e-commerce marketing specialist with over 10 years of business experience in digital marketing and e-commerce.
Isn’t it amazing to live in a time where every two days there are new technological advances and to see so much innovation?
I can hardly be surprised that even AI can become highly personalized these days to support content marketing. I was able to make my marketing strategies more dynamic, personalized, effective and data-driven using AI.
Creating dynamic, data-driven content
Personalized AI can transform content creation by going beyond traditional marketing tactics targeting broad audiences. It can analyze real-time data such as social media activity and specific user purchasing behaviors, allowing marketers to create highly personalized content for specific groups.
Using natural language processing (NLP) and machine learning (ML), AI models can generate consistent, contextually relevant content that fits a brand’s voice.
Leveraging Custom AI for Video Content
To implement an AI-driven video creation approach, I recommend dividing the process into three key phases: setting up your AI, creating visual content, and adding the finishing touches with voiceovers.
Step 1: Configure your custom AI
The first way to change the content creation game is to set up a custom AI agent for your brand. This involves collecting all relevant content and exposing the AI to activities such as opinion generation, message writing, and pattern identification.
• Retrieval of relevant data for a niche: Start by collecting targeted data, such as competitor analysis, customer reviews, or social media trends. Once collected, clean and preprocess the data to ensure consistency. This step prepares the information to train your AI model.
• Training of personalized AI on proprietary data: Once the data is ready, refine your AI using your proprietary content, such as past blogs, product descriptions, and other materials that reflect your brand tone. This ensures that AI consistently generates content aligned with your business goals and audience preferences.
Step 2: Creating Visual Content
Your custom bot or AI agent is now ready to use, and this can be used as fuel for your next marketing campaign. Let’s put the agent to work.
• Video creation with AI video generators: Consider using tools like Invideo, Pictory, Synthesia, or Lumen5 to convert scripts to videos. Each tool offers unique features, allowing you to tailor the style, length, and type of content to your project’s needs.
• Visual editing: After making a video, consider enhancing it with video editors like Adobe Premiere Pro or Final Cut Pro. AI agents can also help manage common video post-production activities such as trimming, transitions or titles, saving time and producing a more polished result.
Step 3: Add Voiceovers
Now that your video is ready, the finishing touch is to add a convincing voiceover. AI voice generators can help you get the right tone and deliver the right message.
• AI voiceover tools: Some recommended tools are ElevenLabs, Murf, and Speechelo, which work great for natural-sounding voiceovers. Depending on the content of your video and what you want to convey to your audience, you can try different voices.
• Customizing your voiceover: If your brand identity includes a unique voice, train your custom AI to reproduce it using these voiceover tools. This allows you to generate voiceovers in your language or tone, ensuring that the content is not only informative but also personal and aligned with your brand.
With these tools and steps, your custom AI can manage every phase of content creation, from ideation to final video. AI allows you to quickly generate diverse content, whether it’s informative articles, narrations or advertising creatives. As technology advances, your ability to create relevant, high-value content for your audience will likely continue to improve.
AI Brand Models for Social Commerce
To take advantage of the rise of social commerce and shoppable content, you may also want to consider AI-powered models and artists for your brand identity: These individual models can help you create a brand identity, and later you can leverage their personal identity profiles to help you with social commerce.
I think it’s only a matter of weeks before bots participate in social commerce with their own social accounts and followers.
Search engines and AI content
Informational content or SEO can also be automated with AI. By analyzing search engine trends, new keywords, and new search console queries, AI can handle tasks like updating old content, adding new queries, and Identifying and filling content gaps.
If you’re worried about penalties for AI content, I suggest teaching your custom AI agents the search engine guidelines and rules. Shape them according to your industry so that the reader enjoys interacting with your content. This can help you avoid algorithm penalties because your content is engaging and the stats back it up. Make sure the information you provide remains interesting and useful for readers.
Meet the challenges
While AI brings valuable efficiencies to content creation, it also poses some challenges that make its implementation a bit complex and sometimes unpredictable.
AI-generated content may lack the nuanced understanding and emotional depth that human writers bring, which can lead to messages that are too polished or impersonal. Additionally, AI relies heavily on data; if trained on outdated or incomplete data, it can produce content that is not only irrelevant, but potentially misleading. There is also the risk of AI taking over existing ideas, which can impact originality and even lead to copyright infringement issues.
Solving these issues requires human oversight to ensure accuracy and relevance, as well as a continuous effort to update AI models with the latest trends and brand tone. A successful approach combines AI as a tool to explore what resonates with audiences and determine content themes, while human writers make final improvements to create content that is not only useful, but also deeply resonates with the public on a personal level.
From content curation to search engine optimization to analytics, AI delivers value by automating monotonous tasks and providing the insights needed to stay relevant in today’s rapidly growing Internet market. Today. Here are the opportunities AI opens up: It’s a lot, and I can’t wait to discover even more ways AI can take content marketing to the next level.
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