Direct Digital’s Orange 142 plans GEO webinar on AI research

New webinar showcases one of the industry’s first tested geographic frameworks for AI research

AUSTIN, TX And PIGEON FORGE, Tenn., February 10, 2026 /PRNewswire/ — Orange 142LLC (“Orange 142”), a division of Direct Digital Holdings (Nasdaq: DRCT) and a leading digital marketing agency for mid-sized brands and agencies, in partnership with the 4As and the Pigeon Forge Department of Tourism, today announced a upcoming webinar on how a leading travel destination adapted its digital strategy to remain visible as consumer discovery shifts toward AI-powered search.

Title How to Get Your Brand Recommended by AI: A Case Study from Pigeon ForgeThe webinar will present a practical and tested approach to Generative Engine Optimization, or GEO. He will also explain how Pigeon Forge has moved from traditional SEO tactics to an AI-ready framework centered around structured storytelling, intent signals, and authoritative answers designed for generative search platforms.

“Like many destination marketing organizations, the Pigeon Forge The marketing team was hearing more and more about AI, generative search and GEO,” said Amy Warner, deputy director of tourism at the Pigeon Forge Department of Tourism. “I think this experience taught us the value of long-term partnerships with people we trust. Advancements in AI continue to occur. What should we pay attention to? Should we worry about the Web agent, for example? I know that if we do this, our Orange 142 team will tell us why, and have a strategy for success.”

Beyond external visibility, GEO’s work also provided operational information for the Pigeon Forge team, with AI-powered experiences like Ask Martha providing real-time visibility into traveler questions, from seasonal activities to trip planning logistics, as generative AI reshapes how brands approach search and discovery.

“AI-powered discovery is already changing the way people find and evaluate brands, forcing a rethink of long-standing search and content strategies,” said Ashwini Karandikar, 4As, EVP Media, Tech & Data. “What makes this case study valuable is that it goes beyond theory and shows how a practical, repeatable framework can help marketers adapt to the way generative AI systems surface recommendations.”

Led by Christy Nolan, VP of Delivery Solutions at Orange 142, Ben Hale, Senior Account Executive at Orange 142 and Warner, the webinar is designed for marketers, destination organizations and brand leaders looking to understand how AI-driven discovery is reshaping visibility, performance and long-term growth through real-world execution and results.

This focus on practical, performance-driven strategy reflects the broader dynamic behind Orange 142’s work. Last month, Orange 142 also announced that it had won two 2025 MarCom Awards for its digital campaign work, highlighting its continued momentum across paid and organic channels.

Save your place to learn how to stay visible in AI-powered search in 2026. Click here to register for the webinar.

About Orange 142
Orange 142 is a digital marketing and advertising company that helps businesses and agencies of all sizes increase their reach and revenue through strategic, data-driven media execution. As the buying arm of Direct Digital Holdings (Nasdaq: DRCT), Orange 142 offers personalized solutions across programmatic, search, social, connected TV and emerging digital channels. With deep expertise in high-growth sectors such as travel and tourism, healthcare, energy and financial services, Orange 142 creates results-driven campaigns that connect brands with their most valuable audiences. To learn more, visit www.Orange142.com.

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SOURCE Direct Digital Funds