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Home»AI Applications & Case Studies»How AI innovation is fueling Microsoft’s financial journey | EY
AI Applications & Case Studies

How AI innovation is fueling Microsoft’s financial journey | EY

December 19, 2025002 Mins Read
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Finance Launch AI: Streamlining Product Launch Processes Through Automation

Finance Launch AI is a chat-based application powered by a large language model designed to simplify essential financial processes, improve user productivity, and enable task automation for new product launches. It provides product launch managers with a comprehensive collection of data and information related to key launch requirements. At its core is a Knowledge Library, a repository of historical proprietary data in various formats including Excel, Word, PDF, PowerPoint, email, JPEG, OneNote and Visio.

With AI integration, the finance team can easily access a wide range of financial documents, from pre-launch specifications to post-implementation report summaries. This access builds a robust collection of institutional knowledge and reduces the discussion time needed to find the right launch parameters. Finance Launch AI simplifies the requirements process by studying and evaluating comparable previous launch data. It also improves the team’s ability to understand and summarize complex process documents, making it a valuable tool for personalizing new product launches.

One of Finance Launch AI’s standout features is its ability to write up-front financial requirements, saving Microsoft employees valuable time and effort. For example, when team members inquire about internal tax and compliance considerations related to releasing a new stock keeping unit (SKU) in a specific region, Finance Launch AI provides clear answers. Additionally, it can identify unmet requirements, surface similar product launch details, and highlight key stakeholders involved, allowing teams to move forward with confidence.

“Retrieval Augmented Generation (RAG) was implemented to improve the performance of Replay AI and Finance Launch AI by ensuring that the systems reference trusted sources of information,” notes Dr. David Guarrera, principal at EY Americas Technology Consulting, responsible for generative AI initiatives at Ernst & Young LLP. “This responsible approach to AI helps provide more accurate, relevant and useful answers, thereby promoting trustworthiness and reliability. »

With Replay AI and Finance Launch AI, Microsoft’s finance team is not only keeping pace with industry change; they lead the charge. These innovations promise to unlock new levels of productivity and visibility within the organization.

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