This shift in strategy means companies are looking to shorten supply routes and manage risk more effectively by sourcing closer to home.
An evolution towards quasi-sourcing and strengthening resilience
In response to these disruptions, more than half of the companies surveyed are considering new sourcing locations, with a strong inclination towards countries closer to or located within Europe.
Turkey tops the proximity choices (attracting 11% of respondents), followed by Egypt (7%), Poland (6%), Morocco (3%) and Romania (2%). This trend reflects a shift in sourcing strategy aimed at reducing reliance on remote and unstable regions, which can be vulnerable to sudden logistical and political challenges.
Maersk, with its strong intra-European network, is well placed to support these changes, offering comprehensive transport options such as rail, barge and warehousing solutions in these emerging locations.
The focus on near-sourcing in Europe reflects a growing trend among companies to stabilize supply chains while reducing costs and delivery times.
Beyond supply adjustments, companies are investing heavily in resilience-building measures across their logistics operations. A third of respondents say they have adopted new technologies to improve forecast accuracy, while 25% are focused on improving visibility into their emissions footprint.
More of them are investing in monitoring tools and tracking solutions to ensure smoother transactions, more transparent operations despite persistent challenges. These efforts reveal a collective awareness: supply chain resilience is not a luxury but a necessity.