In The Art of Business Development in the Age of AI, global expert Adnan Bin-Mahfouz presents a practical roadmap for integrating AI-driven automation with high-impact emotional intelligence and relationship building
As artificial intelligence rapidly reshapes sales and business development, a new book offers professionals a practical roadmap to thriving in the modern marketplace.
The Art of Business Development in the Age of AI by Adnan “Eddie” Bin-Mahfouz provides a structured, real-world framework for combining AI-driven sales strategies with timeless human skills like emotional intelligence, storytelling, and relationship building.
With over two decades of global business development experience, Bin-Mahfouz challenges the misconception that AI will replace sales professionals. Instead, the book positions AI as a strategic co-pilot, automating low-value tasks while allowing professionals to focus on high-impact conversations and long-term growth.
The book covers:
- Modern Business Development Frameworks
- AI-powered lead prospecting and qualification
- Sales and Marketing Alignment Strategies
- Handling objections and strategic monitoring
- Emotional intelligence in sales
- Preserving the Human Advantage in AI-Driven Organizations
Designed for sales professionals, business leaders and consultants, the book focuses on human-centered business development as the ultimate competitive advantage in an automated world.
“This book aims to create value that lasts,” explains Bin-Mahfouz. “AI can accelerate growth, but only humans can build trust. »
The Art of Business Development in the Age of AI is now available on Amazon.
Media and reader information
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