Rutgers Business School is one of the first educational institutions in the country to equip educators with powerful productivity tools and offer AI courses to students across disciplines.
NEW BRUNSWICK, New Jersey, November 21, 2024 /PRNewswire/ — Rutgers Business School partners with Google Public Sector and Slalom to offer its students and teachers the opportunity to discover the power of generative AI in the classroom. This collaboration gives students and faculty access to Google Cloud AI, a single place to discover, customize and deploy more than 150 core models from Google and its partners such as Meta’s Llama, Anthropic’s Claude and Google’s Gemini.
At the same time, Rutgers Business School introduces a revamped curriculum to ensure students gain the knowledge needed to succeed in a rapidly evolving job market shaped by AI.
“Rapid advancements in technology have fundamentally changed the business landscape and are having a transformative impact across all sectors,” said Lei Leidean of Rutgers Business School.
“As a leading public business school, our ambition is to prepare graduates with the skills and talents most in demand by industry,” Lei said. “Today, this requires revamping the learning experience, creating innovative and disruptive content, to ensure our students gain a solid understanding of emerging technologies, including AI, that businesses are eager to embrace. to use.”
Rutgers University President Jonathan Holloway said the Rutgers Business School initiative reflects the university’s commitment to being a national leader in better understanding AI and its applications in industry. “Rutgers University positions itself as an innovator in these revolutionary technologies by producing groundbreaking insights and educating students about the useful applications of AI,” Holloway said.
AI through the program
Rutgers Business School is also revamping its courses to integrate AI into various disciplines, including accounting, marketing and supply chain management. Key changes to the program include:
- New MBA concentration in AI: Launching in spring 2025, the MBA concentration will offer courses such as Introduction to AI, Leading with AI Strategies for Business Management, Data Mining, and Algorithmic Machine Learning.
- Master of Accounting in Accounting and Analytics: The program offers a specialization in AI, equipping students with strong analytical skills. Its programs will be powered by some of the advanced AI courses taught in the Master Rutgers of the Information Technology and Analytics program.
- Integration into the first cycle: AI concepts and tools will be integrated into the core undergraduate business courses, ensuring that all students gain a fundamental understanding of AI.
Focus on practical application and responsible AI
Faculty members are committed to providing students with both an understanding of AI and hands-on experience using AI tools in real-world business scenarios. Some, like the professor Hussein Issahave already integrated AI into their teaching.
In Issa’s accounting courses, third- and fourth-year students learn to use generative AI in case studies that require them to analyze financial statements, benchmark company performance, and carry out a predictive analysis of profitability. In exercises that require students to summarize company ESG reporting, they learn to design prompts and compare how results change based on their prompts.
In his undergraduate course on AI for Marketing, Teacher Madhavi Chakrabarty uses available AI tools, including Gemini, to give its students experience working with technology to generate creative assets such as written text, videos and images. They also gain experience developing effective prompts on AI tools.
“Every student who graduates will have knowledge about AI for business,” said Issawho led the faculty working group on AI integration. “That was the main motivation.”
Building on a legacy of AI research
Rutgers Business School has a long history of research in AI, with professors like Teacher Jaideep Vaidyadirector of the Rutgers Institute for Data Science, Learning and Applications, recognized internationally for his work in data security, data mining and AI, and Teacher Miklos Vasarhelyi innovative the application of AI in the accounting sector. The partnership with Google Public Sector builds on this legacy and positions Rutgers Business School at the forefront of AI education.
Partnering with Google to Securely Advance Education
Security is paramount for educational organizations. Google Cloud recognizes the importance of securing AI tools in both the public and private sectors and has designed its AI solutions with built-in security measures. These measures include cybersecurity models such as Zero Trust architecture, encryption and AI-based threat detection to protect sensitive data and critical operations.
This shared responsibility prioritizes user control and data transparency. Information entered into the system will not be used to train base models, addressing a major privacy issue that has hampered broader adoption of this technology in higher education.
“At Google Public Sector, we are committed to equipping the next generation of leaders with the responsible AI tools they need to succeed, as well as advancing education for all,” said Brent MitchellVice President of Go-to-Market, Google Public Sector. “Our collaboration with Rutgers, the first public business school to adopt Gemini, prioritizes student data privacy and ethical considerations, enabling educators to confidently introduce cutting-edge AI into their classrooms .
“We are proud to partner with Rutgers Business School, an institution dedicated to pioneering AI education and equipping students with the skills and knowledge needed to thrive in a world increasingly shaped by this transformative technology ” said Mitchell.
To learn more about how Rutgers Business School is revolutionizing curriculum, research, teaching and the student experience, visit business.rutgers.edu.
For more information on how Google Public Sector partners with educational institutions to advance learning and research, visit here.
About Rutgers Business School
Rutgers Business School – Newark And New Brunswick builds on the principles of academic excellence, cutting-edge research and public service that have defined Rutgers, the State University of New Jersey since 1766. Today, Rutgers Business School educates more than 10,000 undergraduate and graduate students on two main campuses in New Jersey. Rooted in academic excellence, with a distinguished faculty and more than 60,000 successful alumni, Rutgers Business School is highly ranked by the Financial Times, US News and World Report And Poets and Quants. It is recognized as the #1 public business school in the Northeast United States by Financial Times (MBA). It is known for having the #6 best online business master’s programs in the country according to US News and World Report; and is part of the campus that has been ranked among the most diverse in the country by US News and World Reportsince 1997. For more information, visit business.rutgers.edu.
SOURCE Rutgers Business School-Newark and New Brunswick
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