WILKES-BARRE — A local digital marketing company in business for more than 10 years officially transitioned Wednesday from a traditional marketing agency to an AI-driven technology and software company, with the goal of helping businesses optimize how their brand appears in AI-powered search engines.
Local Search Engine Optimization (LSEO), located at 16 S. River St., Suite 500, in Wilkes-Barre, now offers a proprietary software suite to help website owners understand and improve their visibility on generative search engines such as ChatGPT, Gemini, Perplexity, Google AI, Grok, and more.
“From this day forward, every service we offer, from SEO and paid acquisition to website design, is designed to take advantage of AI,” Kris Jones, founder of LSEO, said at a press conference Wednesday.
The software launch ceremony was also attended by Lindsay Griffin-Boylan, president and CEO of the Greater Wyoming Valley Chamber of Commerce, and Larry Newman, executive director of the Diamond City Partnership.
The software will cost $50 per month for NEPA small businesses. For customers, it is included in the services already provided at no additional cost.
The company also offers a more comprehensive plan at $399 per month that allows data analysis on up to 10 websites.
“I’m so excited. These guys are always groundbreaking,” said LSEO client attorney Jason Provinzano of JPP Law in Wilkes-Barre.
Provinzano doesn’t consider himself a particularly tech-savvy man, but even he has noticed how AI technology has begun to dominate the way people use the Internet.
“I don’t Google anything anymore. It’s still ChatGPT,” he said.
While traditional SEO focuses on keyword rankings, the company said generative engine optimization (GEO) focuses on content that is picked up and cited by AI.
“If you own a business in 2026 and you don’t have an AI strategy, you are effectively invisible to the next generation of consumers,” Jones explained.
LSEO AI shows how your brand is mentioned in AI-powered search engines, evaluates your website’s citeability on those engines and provides fixes, identifies specific questions/prompts users ask that lead them to a business, and includes a live feed showing visits from AI search engines as they occur.
Jones, who spent 28 years in digital marketing, said AI-powered search engines are “fundamentally rewriting the way human beings interact with information.”
“In nearly three decades, countless changes have taken place, but I can say with absolute certainty that nothing has been more disruptive than artificial intelligence,” Jones said.
The launch event also served as the official introduction to Jimmy Martin, who was announced as CEO of LSEO in August 2025.
“AI is not the future, it’s the present,” Martin said.