Xero launches AI-powered business analytics system

Small business technology creator Xero launched its new AI-based system analytical capabilitiessetting a new standard in business intelligence for small businesses. Millions of business owners now have the ability to access industry-leading analytics, insights and reporting, and get instant answers to their financial questions right in Xero.

“The powerful analytics built into Xero put small businesses on an equal footing with larger enterprises and enable them to move beyond guesswork and make clear, data-driven decisions with greater speed and confidence,” said Diya Jolly, chief product and technology officer at Xero. “We know that companies that regularly analyze their financial data see higher average revenue growth, and these tools make it easier than ever to understand performance and maintain a competitive advantage. »

Following its 2024 takeover of SyftA leading AI-powered reporting and insights platform, Xero quickly integrated the company’s powerful analytics capabilities to put enterprise-grade intelligence in the hands of small businesses. Less than a year after the deal closed, Xero’s built-in analytics were made available to millions of customers around the world.

Built for business owners (not highly specialized data analysts), Xero’s analytics platform provides small businesses with sophisticated yet easy-to-navigate insight tools, including:

• Dashboards: Customizable views of revenue, expense, and KPI performance
• Visualizations: graphs and charts to track profitability, cash flow and balance sheet health
• Cash manager: projections up to 180 days, with the ability to plan for “what if” scenarios
• AI information: AI-generated suggestions and summaries provide a clear explanation of financial data
• Business Health Scorecards: create custom dashboards that track key performance indicators as well as external data, like website traffic, for a consolidated view of business health

“These new analytics features in Xero are exactly what I’ve been looking for,” said Macushla Collins, founder of The comic strip edge. “Instead of searching for another tool, I can now get the clear financial understanding I need, right in Xero. I look forward to using this information to feel more confident in my business decisions.”

This milestone is part of Xero’s broader AI and insights strategy, which includes the recent unveiling of JAX, Xero’s AI financial superagent. Together, these innovations deliver Xero’s vision: to bring enterprise-grade intelligence to small businesses, with the trust, precision and human oversight that define the Xero brand. With 4.6 million subscribers today, Xero continues to successfully balance growth and profitability, recording a 20% increase in first half revenue to NZ$1.2 billion (for the six months ended September 30, 2025), while achieving above the Rule of 40.