Two Israel-based startups announced investment rounds Wednesday that raised nearly $50 million to expand. Artificial intelligence platforms focused on business-to-business (B2B) modelsparticularly in sales and marketing.
Brandlight, a platform developed to analyze AI-generated advertising, announced $30 million in Series A funding led by Pelion Venture Partners, Cardumen Capital and G20 Ventures.
The company has worked with over 100 global brands, including Fortune 500 Brands like Kimberly-Clark and Estée Lauder, to “guide their decision-making in the world of AI-driven discovery and media.”
Brandlight serves as a browser that analyzes AI-generated media and translates it into clear, actionable recommendations for marketing, PR, content and media teams, the company explained.
“We are recruiting aggressively in Israel and New York,” said Imri Marcus, CEO and co-founder of Brandlight. “We are hiring dozens of people across product, engineering, data and marketing to keep pace with demand from global brands. »
AI platform to improve the “science of sales”
WINN.AI, a Tel Aviv-based artificial intelligence startup, announced an $18 million investment on Wednesday. Series A financing round led by three global software investors, bringing its total investment to more than $21 million, including seed capital.
The company is focused on developing an AI agent that works alongside sales teams to ensure workers follow “the latest playbooks and best practices during conversations with customers.”
It has raised investments from Insight Partners, Mangusta Capital and S Capital, with participation from Moneta, Highsage, Alumni Ventures, Sarona Ventures and OurCrowd.
According to its internal report, the company tripled its annual recurring revenue in 2025 and grew 30-fold over the past two years.
“We invested in WINN.AI because we see its real-time AI assistant fundamentally reshaping the way sales is done,” said Kevin Jiang, managing partner and generalist at Mangusta Capital, and added: “We believe this type of AI co-pilot will enable real-time sales teams to sell more effectively and consistently in the future. »
AI working as personal sales assistant
Eldad Postan-Koren, CEO and co-founder of WINN.AI, explained that the AI they developed handles the “science behind sales,” while sales reps focus on connecting with customers.
“Our customers immediately see the quality of conversations improve: the AI guarantees consistency and the human guarantees trust,” he said.
The company’s clients include Deel, a global HR technology company; Cyera, a unicorn in data security; and Kaseya, an IT management powerhouse based in Miami.
The company explained that this new investment will finance its expansion into the American market while continuing to develop its products.