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Home»AI in Business»As ChatGPT celebrates its two-year anniversary, business schools are doubling down on integrating AI into the classroom
AI in Business

As ChatGPT celebrates its two-year anniversary, business schools are doubling down on integrating AI into the classroom

November 26, 2024004 Mins Read
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Graduate Management Admissions Council
Graduate Management Admissions Council

GMAC’s survey shows that most business programs now feature AI-focused programs.

RESTON, Va., Nov. 25, 2024 (GLOBE NEWSWIRE) — More than three-quarters of MBA and master’s degree business programs have integrated artificial intelligence (AI) into their curricula, emphasizing its role in business ethics, decision making. , practical applications and strategy development, according to the investigation published last month by the Graduate Management Admission Council (GMAC).

Since the rise of generative AI sparked by the launch of OpenAI’s ChatGPT in late November 2022, business schools are responding to future students’ growing expectations for AI in their courses and anticipated employer demand for it. of AI skills in the years to come. Earlier this year, GMAC investigation A survey of more than 4,000 prospective business school students worldwide found a significant increase in the number of applicants saying AI is essential to their ideal business school program, now reaching 40%. . Later in the year, GMAC investigation A study of nearly 1,000 corporate recruiters around the world – half from Global Fortune 500 companies – showed that employers, while unconcerned about business school graduates’ knowledge of ‘IA, predicted that its importance would increase enormously over the next five years.

“There is no doubt that business schools have gone a step further in responding to market imperatives for technological advancement, without losing sight of the acquisition of core skills such as strategic thinking and problem solving” , said GMAC CEO Joy Jones. “This year’s skyrocketing increase in applications to business graduate programs proves that business schools are on track to meet student demands head-on, helping graduates develop with the highest capabilities. coveted by employers in a world affected by AI.

A citizen approach

To better understand how business schools around the world have integrated AI into curriculum development, administrative processes and strategic applications, GMAC launched a case study on AI in business education. series throughout 2024. MIT At the Sloan School of Management, for example, the school leadership adopted a coordinated and participatory strategy to encourage faculty to get involved and experiment with new technologies. The approach has spawned various projects that are expected to be expanded to wider use, such as classroom chatbots, student engagement monitors, and institution-wide tools for administrative matters. The community approach also has the significant advantage of allowing many people to observe the market and identify rapidly changing and newly developed tools and opportunities.

“We believe that integrating generative AI into teaching and learning can be a big differentiator for MIT Sloan,” said Rodrigo Verdi, associate dean of degree programs, teaching and of learning. “AI is a tremendous enabler and opportunity to take things to the next level. Given that MIT itself is on the frontier of artificial intelligence development, we intend to redouble our efforts.”

Small but powerful in generative AI

At the European School of Management and Technology (ESMT) in Berlin, the school slowly allocated resources to AI due to its relatively small size, developed the AI-centric project organically, and planned the future allocation of necessary resources. With this approach, they developed a unique plugin system based on a custom generative pre-trained transformer (GPT) that provides distinct interfaces for student support and academic integrity training and faculty support for course development.

“We are truly excited about the transformative potential of AI in academia,” said Jörg Rocholl, President of ESMT Berlin. “At ESMT Berlin, our goal is to ensure fair and responsible access to generative AI technologies for our entire community. This will not only strengthen our research, teaching and operations capabilities, but will also ensure that we remain at the forefront of technological advancements in business education.

About GMAC

The Graduate Management Admission Council (GMAC) is a mission-driven association of leading graduate business schools from around the world. GMAC provides world-class research, industry conferences, recruitment tools and assessments for the higher management education sector, as well as resources, events and services that help guide candidates through their higher education career. Owned and administered by GMAC, the Graduate Management Admission Test™ (GMAT™) exam is the most widely used graduate business school assessment.

More than 13 million prospective students each year trust GMAC websites, including mba.comto learn more about MBA and Master of Business programs, connect with schools around the world, prepare for and register for exams, and get tips for successfully applying to MBA and Master of Business programs. BusinessBecause And GMAC visits are subsidiaries of GMAC, a global organization with offices in China, India, the United Kingdom and the United States.

To learn more about our work, please visit www.gmac.com.

Media Contact:

Teresa Hsu
Senior Manager, Media Relations
Cell: 202-390-4180
thsu@gmac.com

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