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Home»AI in Business»Independent Businesses: Have your online sales been affected by the rise of AI? | Small business
AI in Business

Independent Businesses: Have your online sales been affected by the rise of AI? | Small business

December 19, 2025003 Mins Read
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We’d like to hear more about how your business has been affected by changes to online searches amid the rise of AI.

Independent businesses have traditionally relied on online advertising to increase their visibility and sales, even if they are based in the mainstream. However, with the introduction of AI Mode and AI Overview on Google, and the proliferation of LLMs such as ChatGPT or Google Gemini, people are changing their search habits, which can affect the online visibility of small businesses.

With this in mind, we want to know if there have been any changes in organic traffic to your business site or online sales over the past few months. Can customers still discover your business online? Have you found new opportunities or encountered significant challenges? How is your business innovating to be seen online? Are you changing your strategy?

We’d also like to hear from our customers: have you found it more difficult to track down independent retailers or find relevant products online?

Share your experience

You can tell us using the form below or by sending us a message.

Your responses, which may be anonymous, are secure because the form is encrypted and only the Guardian has access to your contributions. We will only use the data you provide to us for the purposes of functionality and we will delete all personal data when we no longer need it for this purpose. For other ways to contact us securely, please visit our advice guide.

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