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Home»AI Applications & Case Studies»Leveraging AI to Optimize Costs and Workflows in an Advertising Business
AI Applications & Case Studies

Leveraging AI to Optimize Costs and Workflows in an Advertising Business

January 7, 20260142 Mins Read
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A leading local advertising solutions provider engaged FTI Consulting to leverage AI to drive cost transformation across its lead-to-cash operating model. FTI Consulting was retained to identify high-impact, cost-optimizing AI use cases and develop product prototypes to validate and demonstrate the early value of these cases.

Our impact

  • Using over 2,000 synthetic data documents to evaluate performance, FTI Consulting developed a fully functional AI proof-of-concept solution to automate workflows in just six weeks.
  • The team validated a 10% savings by mapping the effectiveness of the automation platform to key business areas and assessing workflow applicability across business units.
  • Our professionals have de-risked downstream AI product development, reduced one-time development costs, and accelerated implementation timelines.

Our role

  • FTI Consulting analyzed end-to-end RFP-to-cash processes, built cost optimization models, and identified opportunities for AI and digital technology to optimize costs and improve operational efficiencies.
  • The team leveraged AI-driven UI/UX solutions and documented user journeys and business requirements to accelerate the development of high-level designs and functional capabilities of the automation platform.
  • Our professionals have created AI-powered document extraction pipelines to ingest key customer artifacts and developed specialized AI chatbots streamlining business intelligence queries for sales enablement and forecasting.
  • Company leaders have been trained on key AI topics, including software development tools/practices and AI-enabled ways of working.
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