In the e-commerce industry, the right information is essential. E-commerce business Owners must constantly make important decisions about what new products to launch, what inventory to order, and how much to invest in. marketing campaignsand how to optimize their website.
Information is the key to making these important decisions. An ecommerce reporting tool can help you collect the real-time data you need to track sales and make informed decisions.
What are e-commerce reporting tools?
An ecommerce reporting tool is software designed to create reports and help you analyze key metrics for your ecommerce business, often in real time. These tools typically aggregate data from your website, digital marketing tools, e-commerce platforms, sales reports, and financial tools.
Although they serve somewhat different purposes, ecommerce reporting software complements your ecommerce analytics tools. With ecommerce analytics softwareThe main goal is to gain insight into your store, usually on a specific element of it, such as analyzing customer behavior on a page via a heat map.
With ecommerce reporting tools, the main goal is not to show a specific overview, but to understand general performance trends at a glance. When used in conjunction with an ecommerce analytics tool, reporting software can give you a comprehensive view of your store’s performance.
Popular ecommerce reporting tools
The best ecommerce reporting tools for you will depend on your use case, budget, and reporting priorities. Explore these popular options:
Shopify Analytics
Ideal for: Store owners who need reliable and fast insight into their store’s performance.
Shopify Analytics is the analytics tool that comes with every Shopify account, providing store owners with reports on their online sales performance, the customer journeyand the most effective market channels. With higher tiers, it also offers options for customizing reports and dashboards to suit your business.
Price : Included in all Shopify pricing plans. Additional features come with the Advanced and Plus plans.
Triple Whale
Ideal for: Data-driven ecommerce marketing teams or technically savvy founders.
Triple Whale is a Shopify technology partner that aggregates data from popular marketing tools like Meta, Klaviyo, and Google to help store owners track marketing performance.
Although its initial objective was marketing attribution (determining which marketing channels influence sales), it has since expanded its offering to provide deeper tools and analytics.
In addition to using it to improve marketing efforts, especially for customer acquisition cost (CAC) and customer lifetime value (LTV) — user-friendly interface can monitor multiple metrics in a single dashboard. This gives you an overview of your KPIs on a single page.
Its reporting tools are still primarily marketing-focused, making them less useful for tasks like inventory planning.
Price : Triple Whale offers a simple and free option. Paid plans start at $129 per month. Business plans starting at $279 per month.
Daasity
Ideal for: E-commerce businesses that have a business intelligence operate internally and operate across multiple sales channels.
Daasity is a sophisticated omnichannel reporting tool that allows brands to aggregate data across their technology stack and all sales channelsincluding Shopify, Amazon, Retail and Wholesale.
It positions itself as a holistic business intelligence tool, meaning it can report performance across marketing, customer support, product lines, and more. Its integrations, support specialists and customization features enable comprehensive reporting.
Note that many customization and integration features will not be relevant for stores selling only through a single e-commerce platform.
Price : Shopify Business pricing starts at $349 per month for stores earning less than $2 million in revenue, then up to $999 per month for brands over $10 million in revenue. Pricing for non-Shopify businesses is available upon request.
Peel
Ideal for: Customer growth and retention teams who need valuable insights but don’t have their own data team.
Peel‘s eCommerce reporting tool is positioned as best for stores with unique aspects of their revenue or product mix, such as subscriptionsmulti-currency offers, bundles, perishable products, high SKU counts, free samples or regulated products.
Peel offers customization of data reports while promising ease of use for those without a technical background. It is relatively easy to set up given its features and offers Magic Dash AI functionality for simplified reporting.
Price : $499 per month for Essentials, $899 per month for Accelerate, and custom plans for enterprise customers.
Supermetrics
Ideal for: Small, technically competent teams who want to have full control over how they visualize their data.
Unlike the other tools on this list, Supermetrics does not provide reporting dashboards directly from its software. Rather, it is a tool that simplifies the aggregation process e-commerce data elsewhere.
Most teams use it to send data into a Google Sheet, which they can then manipulate and plot themselves, or into Studio Lookera popular and affordable dashboard creation tool. It offers flexibility in how you organize and display your data, and its prices and features scale up or down for small businesses and enterprises. Supermetrics doesn’t come with built-in data visualization tools, so you’ll need to use other software.
Price : Supermetrics pricing differs depending on where you want to send your data (like Looker Studio, Google Sheets, or BigQuery). For a single data connection, pricing starts at $39 per month. The most popular plan, Core for Looker Studio, costs $239 per month.
Glow
Ideal for: Multi-functional ecommerce teams that need to provide performance reporting rather than analytics.
Like many other ecommerce reporting tools, Glow aggregates information from multiple sources to give you a single-source view of your ecommerce data. It offers entry-level pricing options and enterprise-level features for a wide range of use cases. It can produce weekly email reports on stock levels, or you can create custom reports for marketing and subscription management.
Price : Includes Starter, a free plan, Pro (which starts at $70 per month), and custom plans that go up from there.
Ecommerce Reporting Tools FAQ
What is the most popular ecommerce reporting tool?
The most popular ecommerce reporting tool for Shopify stores is Shopify Analytics because it is directly integrated into the platform. The third-party tool market has many options, but some of the most popular include Triple Whale, Daasity, and Supermetrics.
How to Track Ecommerce Data?
The most important sources for any business are your sales and payment records (like those from Shopify), your website traffic data (like those from Google Analytics), and your inventory data (like those from Shopify or third parties). inventory management software).
What do ecommerce reporting tools track?
Ecommerce reporting tools track the most important things about your business key performance indicators (KPI). Every business will have different KPIs, but they are categorized into KPIs for Sales (e.g. Revenue), Marketing (e.g. Site Visits and Conversion Rate), Customer Satisfaction (e.g. Returns or positive reviews) and operations (for example, gross margin). or delivery time).