Business-to-Business (B2B) Continuing Education Report 2026: A Market of Over $10 Billion by 2030, Driven by Growing Demand for Online Learning, AI Personalization, and Reskilling Programs
Opportunities in the B2B continuing education market include growing demand for online learning, AI-driven personalization, and reskilling programs, with increasing integrations into enterprise systems. Key regions are North America and Asia Pacific, which focus on cloud computing and AI skills training, led by companies like Microsoft and Adobe.
The size of the business-to-business (b2b) continuing education market has increased significantly in recent years. It will grow from $6.4 billion in 2025 to $7.03 billion in 2026 at a compound annual growth rate (CAGR) of 9.8%.
The growth over the historical period can be attributed to increasing corporate investment in employee training, expanding digital transformation initiatives, increasing demand for professional certifications, growing compliance-focused training needs, and increased focus on employee productivity.
The business-to-business (b2b) continuing education market size is expected to witness strong growth over the coming years. It will grow until $10.08 billion in 2030 at a compound annual growth rate (CAGR) of 9.4%.
The growth during the forecast period can be attributed to increasing adoption of AI-based learning personalization, growing demand for continuous reskilling programs, expansion of remote and hybrid workforce training, increasing focus on measurable learning ROI, and increasing integration with enterprise systems. Key trends during the forecast period include the growing adoption of enterprise e-learning platforms, growing demand for role-specific skill development programs, growing integration of analytics-based learning outcomes, expansion of modular and microlearning training formats, and increased focus on upskilling the workforce.
The growing adoption of online learning is expected to drive the expansion of the business-to-business (B2B) continuing education market in the coming years. Online learning is a form of education delivered via the Internet rather than in a traditional classroom environment. Its popularity is growing due to the demand for flexible and accessible educational options that allow learners to participate anytime and anywhere, accommodating varied schedules and personal commitments.
In the context of B2B continuing education, e-learning allows organizations to upskill their employees, deliver consistent training across multiple locations, and keep up with evolving industry trends. It also offers cost-effective, scalable and flexible solutions that improve workforce performance. For example, in January 2025, Eurostat, a government agency based in Luxembourg, reported that in 2024, 33% of internet users in the European Union had participated in an online course or used online learning materials in the three months preceding the survey, compared to 30% in 2023. This growing engagement demonstrates how the growing demand for online learning is fueling the growth of the B2B continuing education market.
Leading companies in the B2B continuing education industry are introducing innovative solutions such as flexible learning platforms to support employee upskilling and improve workplace productivity. These platforms are digital tools that give professionals on-demand access to training and educational content, allowing them to learn at their own pace, according to their schedules and preferences. This approach offers companies personalized and autonomous development opportunities for their staff.
In September 2024, FutureLearn Limited, a UK-based online learning platform, launched a B2B social campaign promoting FutureLearn for Business. This initiative offered personalized learning solutions to businesses, governments, schools and universities, including CPD accredited courses, sector-specific skills academies and bespoke learning management systems. The campaign aimed to address skills gaps and increase productivity by providing flexible online training, supported by expert-led courses and real-time learning data for performance tracking. It also leveraged a mix of paid and organic advertising on LinkedIn, Instagram and Google to engage potential partners through risk-free affiliate partnership models.
In May 2024, Accenture plc, an Ireland-based professional services company, acquired Udacity Inc. for an undisclosed amount. The acquisition was intended to strengthen Accenture’s B2B continuing education offerings by integrating Udacity’s specialized online training programs in artificial intelligence and cloud computing. This move enabled Accenture to offer scalable and personalized workforce development solutions to its enterprise clients. Udacity Inc., based in the United States, is known for its B2B continuing education programs, including Udacity for Business.
Top companies operating in the business-to-business (b2b) continuing education market are Microsoft Corporation, Oracle Corporation, Adobe Inc., John Wiley & Sons Inc., Coursera Inc., Skillsoft Corp., QA Limited, HealthStream Inc., Guild Education Inc., Docebo Inc., upGrad Education Private Limited, Learning Tree International Inc., Kenes International, Haufe Akademie GmbH & Co. KG, Litmos US LP, Pitman Training Group LTD, SonoSim Inc., Med Learning Group LLC, AlmaBetter Technologies Pvt LTD, GreenCE Inc.
North America was the largest region in the business-to-business (B2B) continuing education market in 2025. Asia-Pacific is expected to be the fastest growing region during the forecast period. The regions covered in the business-to-business (b2b) continuing education market report are Asia Pacific, Southeast Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the business-to-business (b2b) continuing education market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy and Spain.
Scope of the report
Markets covered:
Type: offline; Online
Component: Training; Accreditation
Application: Corporate workforce development; Training in technical and digital skills; Leadership and management development; Compliance and regulatory training; Industry-specific professional training; Training in sales, marketing and customer experience; Training in operational and process excellence; Innovation and development of emerging skills
Sub-segments:
Key attributes:
Report attribute
Details
Number of pages
250
Forecast period
2026 – 2030
Estimated market value (USD) in 2026
$7.03 billion
Projected market value (USD) by 2030
$10.08 billion
Compound annual growth rate
9.4%
Regions covered
Global
Global Business-to-Business (B2B) Continuing Education Market Trends and Strategies
Artificial intelligence and autonomous intelligence
Digitalization, Cloud, Big Data and Cybersecurity
Industry 4.0 and smart manufacturing
Internet of Things (IoT), smart infrastructure and connected ecosystems
Fintech, Blockchain, Regtech and digital finance
Growing Adoption of Online Corporate Training Platforms
Growing demand for role-specific skills development programs
Growing Integration of Analytics-Driven Learning Outcomes
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