If 2024 was the year AI arrivedthen 2025 was the year the media industry reorganized itself around the consequences.
In interviews with executives from 10 premium publishers, the same themes came up repeatedly: AI restructured workflows and revenue models, search traffic declined, events increased, creators became more professional, and commercial media continued to expand.
While each trend has impacted different businesses in different ways, the picture they collectively paint is one of an industry actively reinventing its foundations.
1. AI has redefined workflows, business models and platform relationships
AI dominated the year, not only in terms of its usefulness, but also in the way it profoundly reshaped distribution, partnerships and strategy.
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